#22. The Material Psychology of a Luxury Space: Walls

Materials are, ultimately, what give a space the texture and ambience that make it feel luxurious. The individuality of luxury design is how a luxury retail space is set apart from a high street brand, with this sense of uniqueness creating an atmosphere of opulence that is founded in the materials used. Wall finishes themselves are a key element that contribute to the material luxury a brand aims to achieve.

For example, in the fitting rooms of one project, the wall coverings made of patch sewn eel skin. Not only is this strong and more resilient than other leathers, but provided the space a visual curiosity. Such novelties encourage customers to explore and immerse themselves in specific details throughout the store, where they may least expect it, adding delight to the overall experience.

Similarly, the use of polished plaster, rather than paint or exposed brick, creates a surface that appears to have visual depth and luminosity. Unlike paint, Venetian plaster appears to absorb and re-emit light, rather than reflecting it flatly. This allows the surface to subtly change throughout the day, as the light changes, giving the space a sense of life and complexity.

Timber is another key material that evokes security, drawing customers in with its warm and comfortable nature. Dark woods, like mahogany, elevate any space into a more sophisticated and refined sphere. Ralph Lauren is an excellent example of a high-end brand who uses dark woods, creating an atmosphere of luxury rooted in timelessness and authenticity.

The variety of opulent wall is vast, and there is no doubt that these materials establish any customer’s luxury experience. Exploring available options and selecting the right materials can be overwhelming. If you wish to talk more feel free to send us an email or fill out the enquiries form on our website.